Capture it. Qualify it. Track it. Know your numbers.
The system for running your coaching business — every lead captured, qualified and tracked, your weekly numbers in one place. And it tells you what to post to keep the pipeline full.
- Every lead in one pipeline
- Application funnel and enquiry forms
- Founder’s Metrics for your weekly numbers
- 30 day content plan that keeps it full
14-day free trial on monthly plans. Cancel anytime. Runs in your browser. Your brand on every client facing page.
leadcontentengineDashboardMetricsFunnelCapture PagesLead MagnetsPlanIdeasPostsSign outFounder's Metrics
Your business command centre: lead flow, calls, close rate, revenue and retention. Coach eyes only.
This week
Chase open leads · take your calls · close the week log.
Calls due
4
prospect calls this week or overdue
Check-ins due
7
client check-ins this week or overdue
Leads to chase
44
status new or messaged
Revenue vs target
100%
£7,745 of £6,000
Leads (month)
18
8 capture · 6 funnel · 4 enquiry
Hot funnel leads
3
scored hot this month
Calls taken (month)
13
22 booked
Close rate
62%
8 closed this month
Revenue (month)
£7,745
from weekly logs
Active clients
13
81% retention · 3 churned
The problem
Great at coaching. Terrible at running the business.
Most online coaches run their business across four or five tools that don’t talk to each other. The coaching is good. The system around it is what leaks.
Content is inconsistent
Ideas live in your Notes app. Posting stops the week client work piles up, and the account goes quiet exactly when you need leads.
Leads die in the DMs
Someone interested messages you, the conversation gets buried under check ins, and a paying client quietly disappears.
No weekly numbers
Leads, calls booked, revenue this month. If you can’t see them in one place, the week slips and you only notice at the end of the month.
The fix
One platform for your leads, funnel, metrics, capture pages, magnets and content plan.
Everything connects: the capture pages collect leads, the funnel qualifies them, the metrics tell you what happened this week — and the content keeps new people coming in at the top.
Replaces
Stop dropping leads in DMs
Every interested person lands in one pipeline with a status, instead of a buried conversation. One rescued lead who becomes a client can cover months of the subscription on their own.
Hours of planning becomes a this week board
The 30 day plan is already mapped. You open the calendar, see what’s due, film it, tick it off. Planning time goes back into coaching.
A messy stack becomes one login
Landing page builder, spreadsheet, notes app, separate form tool: replaced. One subscription usually costs less than the pile it retires.
Features
Everything the business side needs. Nothing it doesn’t.
Pro
Pro
Pro
The content side
And it keeps the top of the funnel full.
A pipeline only works if people keep entering it. The 30 day plan, hook ideas and direction bullets tell you what to post to bring leads in — and the script stays yours.
How it works
Three steps, then it runs weekly.
- 1
Onboard
Tell it your voice, niche and offer: the phrases you always use, the ones you never would, and who you actually coach.
- 2
Get your 30 day plan
Post ideas, hook options and direction bullets land on your calendar. Slot your own ideas in alongside. It’s your plan, not a template.
- 3
Capture, qualify, track
Leads come in through your branded pages, the funnel qualifies them, and calls and revenue get logged so you always know where the week stands.
Pricing
Less than one client. Covers the whole system.
Every monthly plan starts with a 14Your card is taken at checkout but nothing is charged until day 15 — cancel from your billing page before then and you pay nothing. Cancel anytime. No contracts. Checkout takes a couple of minutes and your invite email arrives straight after.
Basic
£99/month
or £990/year. 2 months free
14-day free trial on monthly
- All leads in one place with GDPR-compliant export
- Branded lead capture pages
- Lead magnets — guides, plans, challenges and checklists, hosted page plus branded PDF
- Your logo and colours throughout — never ours
- 30-day content plan in your voice — refresh posts any time, regenerate the plan every 25 days
- Hook ideas and direction bullets for every post — the script stays yours
- Caption angle ideas on every post — you write the caption
- Social proof post generator
Card required — nothing charged for 14 days.
Pro
Full system£149/month
or £1,490/year. 2 months free
14-day free trial on monthly
- Everything in Basic
- Founder's Metrics — leads, calls, revenue, retention
- Application funnel — quiz, qualify, book
- Enquiry forms — branded intake that feeds your pipeline
- Unlimited lead magnet generations
- Story sequences — 3 slides per post, in your voice
Card required — nothing charged for 14 days.
Included with every annual plan
- Free 1 hour business audit with our coaching sales experts
- 5 hours of educational content normally reserved for 1 to 1 VIP clients
- Consistent access to our team as you grow
- Early access and input into new tools and features
Common questions
How does the free trial work?
Every monthly plan starts with 14 days of full access, free. Your card is taken at checkout but nothing is charged until day 15 — we email you 3 days before the first charge with the exact amount and date. Cancel from your billing page during the trial and you pay nothing.
What happens after I sign up?
You’ll get an invite email within a few minutes. Set your password, answer the onboarding questionnaire, and the engine builds your first 30 day plan.
Does it write my scripts for me?
No, and that’s deliberate. Every post comes with hook ideas and direction bullets, and the script area stays blank for you. Your audience follows you for your voice; the system organises everything around it.
Is this just ChatGPT?
No. A chat window gives you text and then forgets you exist. This is an organised calendar built from your coach profile, branded capture pages that collect real leads, an application funnel, and weekly business metrics. A system, not a prompt.
Can I cancel?
Yes. Cancel anytime from your billing page. No contracts, no cancellation fees. You keep access until the end of your paid period, and cancelling during a free trial means you’re never charged at all.
Do I need to install anything?
No. Everything runs in the browser: content plan, capture pages, lead magnets, funnel and metrics.
Is it really in my voice?
Onboarding captures your tone, the phrases you always and never use, your client stories and your Instagram voice. Every idea is generated from that profile, and you write the final words.
Whose branding is on my pages?
Yours. Your logo and colours appear on every client facing page: capture pages, magnets, funnel. Your clients never see our name.
What it doesn’t do
No SMS. No automation builder. No email blasts.
That’s a choice, not a gap. This doesn’t try to be the software an agency sells you — it’s the tools a coach actually uses every week, without the bloat you’d be paying for. If you need those things, you need something bigger. And you’ll know if you do.
Stop running your business out of your DMs.
Content, leads, funnel and numbers. Organised in one place, in your brand.
Get startedPowered by Emmanuell Scaling